With so many new gTLDs (“generic Top Level Domains”) coming online this year, I thought it might be worth exploring their value and potential use in law firm marketing.
The simplest example of a gTLD, of course, is .COM, which makes up about 50% of all domains registered. In the past, most prospective owners found themselves wishing for a .COM, and given a lack of options, were willing to settle for a .ORG or .NET. In Canada, we might also take the alternative of our country code domain (.CA), if it was applicable to restrict or focus our desired audience. I’m going to skip over .INFO and .BIZ. (Just as most consumers have.)
The challenge has always been to find a short memorable .COM domain name. Resorting to any other gTLD has always felt like a “second choice” move.
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