Are you getting frustrated in marketing Alternative Fee Arrangements to potential new clients?

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So, you've swallowed the Kool-Ade and worked out a schedule of Alternative Fee Arrangements. You expected block long lines to sign you up for your new AFA's and you're getting frustrated because your having trouble reeling in these new clients. It's time to get back to marketing basics. If you build it, they will in fact not just come, but they will stay. And, they will bring their friends along.

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Jerome Kowalski
Kowalski & Associates

Jerry Kowalski is the founder of Kowalski & Associates, which provides law firm management... View Profile »


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