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Brand New Blog recently reported on the unfortunate, but unsurprising piercing of Lance Armstrong’s name from the logo and visual identity of the Livestrong Foundation:
It is no longer about the man, but the mission — still a laudable one:
For more on the fall of Lance Armstrong and his once unstoppable personal brand, see Brent’s post from last October.
Topics: Brand, Lance Armstrong, Livestrong, Marketing
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