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Brand New Blog recently reported on the unfortunate, but unsurprising piercing of Lance Armstrong’s name from the logo and visual identity of the Livestrong Foundation:
It is no longer about the man, but the mission — still a laudable one:
For more on the fall of Lance Armstrong and his once unstoppable personal brand, see Brent’s post from last October.
Topics: Brand, Lance Armstrong, Livestrong, Marketing
Published In: Communications & Media Updates, Intellectual Property Updates
DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.
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