Artists Shout "I'm with the Brand" as Fashion Labels Take on Role of Record Label

From Sgt. Pepper's psychedelic costumes to Run DMC's love of Adidas and Kanye West's shutter shades, fashion and music have visibly influenced one another for decades. The global recession has only strengthened this bond by leading fashion brands to take on roles once exclusively reserved for major record labels. As a result, labels and artists have begun to view fashion brands as a lucrative and logical business partner while brands' increasing ability to work with musicians has allowed them new and unique means of attracting customers, increasing consumer goodwill, and maintaining their distinctiveness.

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