Associates: Do Not Buy Into These Client Development Myths

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Today I am speaking to all the associates in all the offices in a mid-west law firm. I plan to share many things with them. Perhaps my most important advice will be not to buy into some of the myths they might hear about client development.

Here are the most common myths I see and my response:

1. You either have it (skills to develop business) or you don’t. I can tell you from personal experience that I did not naturally have it. Knowing that drove me to work at it and develop my skills. So, you can learn to successfully attract clients if you are open to ideas and willing to work at it.

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