Mistake #1 – Exceeding 69 Characters
When you create your title tags keep in mind that you cannot exceed 69 characters because they will not be visible by the search engines. Do competitive keyword research and list your best keywords first.
Mistake #2 – Using Redundant Keywords
If you have already said “Chicago” or “Attorney” in the title tag, take advantage of other similar keywords. You may use a nearby location or a synonym such as “Lawyer”.
Mistake #3 – Not Using Appropriate Keywords
If your page content is about auto accidents then a great keyword for the title tag could be “Chicago Auto Accident Attorney”. Just because you are a personal injury attorney does not mean it should go on every page. Choose appropriate keywords for specific pages. Do not repeat keywords.
Mistake #4 – Putting the Brand Name First
Do not include your law firm’s name first in your title tags. Because you are only allowed 69 characters, a brand name will typically take up most of this room. In addition, brand names often have much less competition in the search engines so even if they are not included in the title tags at all, you will still rank well organically in most cases.
Mistake #5 – Avoid Stuffing Keywords
If your keyword is “Chicago personal injury lawyer” avoid stuffing additional phrases unnaturally in the title tag area. Stuffing keywords using the example above would be like using “Chicago personal injury lawyer / attorney / attorneys / lawyers” or “Chicago personal injury lawyer | Chicago injury attorney”. Over optimized title tags may cause search engine penalties. Create user friendly title tags.