To many the biggest hurdle to get over when it comes to starting a blog is the anticipated time commitment. It is true. To be successful – and by successful I mean that your blog will result in new and better clients for your law practice – you have to be consistent. And being consistent takes time.
When I fall behind in my blogging it is usually because my practice is super busy or something is going on in my personal life that is taking the few precious hours a day when I don’t have some type of commitment. When that happens, blogging takes a backseat and I lose both the SEO benefit of additional content on my website and the opportunity to connect with a potential client looking for an attorney.
A great way to avoid missing a single post is batch processing. By setting aside time once a week and hammering out two or three blog posts you will find that you are not only more efficient and able to draft the articles more quickly, but may find that you produce better content for your site because you will be focused for a longer period of time.
If you are using WordPress as your blog platform it does allow you to schedule when you publish each article. In the upper right corner of you WordPress dashboard you should see something that looks like this:
You can select the date and time which the blog post will go live. This allows you to take several articles and drip them out over time. This especially great if you are going to be out of town or involved with something like a trial where you know your time will be limited.
I have also found a great WordPress plugin that takes this even a step further. The plugin is called Editorial Calendar. This plugin allows you to schedule out when your blog posts will be published and allows you to see the big picture as to what content you are putting out there and when your audience will be receiving it. Here is a brief video on some of the highlights of the plugin:
Installing the plugin is very easy. In your WordPress dashboard click on “Plugins” on the left hand column. Click on “Add New” and then search for “Editorial Calendar”. Then install and activate. You will be able to access the calendar under the “All Posts” section in the dashboard.
What helps you in being consistent in your blogging?