Be It Resolved: Identify an Opportunity and Make a Change

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If there is one thing I look forward to about New Year’s, it’s making resolutions.  I think much of life is about continuous improvement; every day is a chance to do something better than the day before.

In my career I have learned a lot about continuous improvement methodologies like Six Sigma, Kaizen, and ACE, which have been implemented not only on manufacturing lines, but in many corporate processes and structures.  They are often even applied to their external suppliers and vendors for products and services.  These methodologies essentially involve four basic elements:

  • Identify an opportunity for change and plan a change
  • Implement the change on a small scale
  • Evaluate the success of the change
  • Determine whether to make the change on a wider scale, or make a different plan

Statistics show that only 75% of resolutions are maintained after the first week, which probably means that many of us are trying to make too big of a change immediately.  And most of the resolutions Americans generally make are BIG, rather than small, measurable goals.  “Lose weight.”  “Get organized.” “Save money.”  “Be fit & healthy.”  “Stop smoking.”  “Enjoy life.”

Not surprisingly, RESOLUTION is a popular term in marks used in the industries related to health, fitness, organization, or smoking cessation, where big resolutions turn into big bucks.

There’s The RESOLUTION Diet for those looking to lose weight.

 

Asics uses RESOLUTION on running shoes for those planning a few more trips to the gym.

As they say, At the Corner of Happy and Healthy®, Walgreens has applied for the RESOLUTION SOLUTIONS trademark, and clearly has some advertising campaigns showcasing products that can help you keep your resolution.

There is also a trademark filing for a RESOLUTION SOLUTION e-cigarette by NJOY Inc.

Got a resolution or goal for the year?  Try to make it a manageable change, and it may be more successful.

Topics:  Law Practice Management

Published In: Communications & Media Updates, Intellectual Property Updates

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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