The Virginia Supreme Court held that the program was a pyramid scheme. The Company defended itself on the grounds that state statute required a pyramid program to receive consideration from a member to qualify as an illegal pyramid program. The court held that though the members were not required to buy into the program, they were required to devote substantial time to its promotion. The court held that time, as well as money, could function as consideration under the statute. Since all the other requirements were met, the court upheld the lower court ruling holding "Feelin' Great" to be an illegal pyramid scheme.

This case is also available at: http://www.mlmlegal.com/legal-cases/Bell_v_Virginia.php.