Beretta, (No) Thank You Very Much . . . .

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Apparently Elvis Presley was a well-known Beretta gun owner during his life, so I suppose his lips might have uttered the words “Beretta, thank you very much.” The King’s estate, however, isn’t thankful about an Elvis-themed advertising campaign designed to promote the sale of Beretta firearms.

Ad Law Access reports that Elvis Presley’s Estate filed suit against Beretta for the ad below and other activities:

Guns.com’s report is here. And, here is a link to a pdf of the complaint filed in federal district court in the Western District of Tennessee.

In the end, will Beretta be singing “Don’t Be Cruel,” “Heatbreak Hotel,” or “Jail House Rock,” while the Estate is singing “Don’t“?

Topics:  Beretta, Elvis Presley, False Advertising, Marketing

Published In: Communications & Media Updates, Intellectual Property Updates

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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