All this week, I am giving readers several of the best practices in becoming a rainmaker on the Internet.

Today’s post is about educational marketing on the Internet.

Develop educational tools and promote them on your website. Education-based marketing is one of the most powerful tools at the disposal of lawyers.

There is a great amount of basic information you know about your practice area that prospects want and need to know. Think about some of the questions your clients have about child custody and divorce or how to avoid getting sued by employees or ways to protect their intellectual property