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[author: Martha Engel]
It’s not too often that the media takes note of a patent dispute, but the Apple v. Samsung dispute has certainly gotten a lot of news attention. Probably because almost 40% of Americans have a phone made by one or the other in their pockets. After a tumultuous trial, on Friday, just two and a half days after closing arguments, the verdict came in from the California jury. The jury found in favor of Apple and awarded the company over $1 billion in damages.
Many people think of their smartphones as just that – “smart,” technologically innovative gadgetry. But what’s interesting about Apple v. Samsung is that 4 out of the 7 patents asserted by Apple covered design, not technological guts. Figures from two of those design patents, D593087 and D618677 are shown below:
Here are some reasons why you may want to consider adding design patents to your arsenal of intellectual property protection:
Now recall that, in patent law, prior disclosures may present a bar to patentability – so it’s important to consider any patent filing strategy before disclosing your design to a third party or to the public.
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