Ever wonder how some of your colleagues seem to get telephone calls out of the blue from a new prospective client, with which they no prior relationship? General counsel are always on the prowl for lawyers with expertise in their industries. The obvious question is what is the most effective way for you to get on their radar screens and get those telephone calls. The answer lies in the blogosphere. A remarkable 41% of clients rely on legal blogs to identify counsel knowledgable in their industry. General counsel use a variety of different tools to be alerted when a blog is posted which might be of interest to them, even when these lawyers don't subscribe to your legal blog. And, of course, when they are looking for a lawyer on a particular new case, they also use plain old Google searches. Remarkably, 96% of law firms do not even post legal blogs. If you don't have a legal blog, you won't be seen or known to the 41% of general counsel who rely on legal blogs. Here are the basics of legal blogging.
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