Blogging for Lawyers – Finding Time to Write

by JD Blogger LLC
Contact

Blogging for Lawyers

No time.  This is the number one reason that lawyers either don’t keep up on their blogging or are unwilling to start.  I won’t call this an excuse because I also live with the pressures of law practice and know that finding extra time is tough – especially if we view the task as ‘non-essential’ to getting through our day.

Experienced attorneys are usually masters of squeezing every valuable minute out of a work day.  After all, we sell our time in six-minute increments.  If we want to make more money (or make more money for those we work for) we have to bill more hours.

I remember shortly after beginning my first job as a lawyer I began to realize how much time I wasted every day on things like going to the bathroom, eating lunch, and checking personal email.  I mean if I could cut lunch down to a half hour and stay off the Internet – BAM! – there is an additional  .8 per day!  Cut out that third bathroom run in the afternoon equals another .2!

When it comes to writing for your blog – better yet, writing for the growth of your law practice – we need to harness those amazing time keeping abilities you have honed over the years and get them to work for you in marketing and growing your business.

Here are 5 ways you can find more time to dedicate to your blogging:

1.     Monitor Your Progress

For most bloggers the information found in Google Analytics is like crack.  Sure you only checked your stats 30 minutes ago, but the numbers may have gone up!  I have found that I am more motivated to blog, and thus find more time to write, when I am seeing real results from my writing.  The two best ways to do this are through monitoring the number of people who are visiting your site with Google Analytics, and asking the potential clients that come to your office how they found you.

Google Analytics if full of information on your site, but simply monitoring how many people are coming to your site can be very motivating.  Further, now you can monitor how many people are on your site at that very second by clicking on Real-Time under the Standard Reports.  You can see how many people are on your site and what they are reading.

I always ask clients how they found out about my practice.  People will often share what they learned on my blog.  These types of interactions and monitoring help me to see that my blogging is not just some additional task but is a true platform to spread my message and plays an integral part of building my law practice.

2.     Get Up Early

Most lawyers have the ongoing experience of waking up in the middle of the night in a panic that some deadline may have been missed or wrestling with a client’s problem that you aren’t sure you can solve.  I have a home office and sometimes when I have these night terrors I will just decide to head on downstairs and start my work day – even if it is 3:00 a.m.

While I don’t particularly enjoy starting my work day in the middle of the night I have noticed that those hours between 3:00 a.m. and 6:00 a.m. I am super productive.  No phone calls, no emails, no staff, no nothing.  Just me and the work.  I often get more done in those three hours than I do all the rest of the day once the phones are turned on.

Try getting up an hour early to do your writing.  Your mind is fresh and ideas will flow more easily.  If you don’t have time, you may have to make some time earlier in the day.

3.     Batch Processing

I recently dedicated an entire article this, but batch processing can save you a lot of time, and by doing so make blogging seem much less like a chore.  Find a time during the week when you can dedicate enough time to hammer out two or three articles.  After you have them in final form use a tool like the Editorial Calendar for WordPress and schedule out when you want the article released to your blog.

I have really tried to incorporate this, especially since I am writing on two blogs now, and have found it to take a lot of the stress out of writing.  I try to write all of my articles for the week on Saturday and then schedule them to be released through the week.

4.     Keep a List of Topics

Part of what stresses bloggers out is finding interesting topics to write about on a consistent basis.  You can reduce the total time it takes to write on your blog if you know what you are going to write about before you open up the dashboard in WordPress and start punching on the keys.

I keep a list of topics that I think of or that come to me throughout the week and then when I sit down to write it is just a matter of choosing a couple of those ideas and writing.  As you meet with clients in consultations keep a list of common questions you get asked.  Writing becomes a much more efficient process if you are not having to brain-storm ideas on what to write about and can just simply write the article.

5.     Cut Out TV

This one is painful for me to write.  But I guess… if you are really desperate to find additional time to blog you could always turn the TV off at night.  I know, I know.  This is an extreme measure – and one I have a hard time doing.  I have my staple of shows (The O’Reilly Factor, Modern Family, The Office, Idiot Abroad) that I just don’t miss.

They are part of my weekly routine.  But if I cut out even one or two of those shows there is another .8 to 1.3 (40 minutes to an hour and 15 minutes for your lay folk) that you could use to build your law practice through blogging.

I know the last thing most lawyers want is something else to add to their already full plate.  But there has been a fundamental shift in the way people find what they need – including the way they find their lawyers.  Find the time to write now – or in the not so distant future you may find yourself with way too much time on your hands for such activities!

 

Written by:

JD Blogger LLC
Contact
more
less

JD Blogger LLC on:

Readers' Choice 2017
Reporters on Deadline

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:
Sign up using*

Already signed up? Log in here

*By using the service, you signify your acceptance of JD Supra's Privacy Policy.
Privacy Policy (Updated: October 8, 2015):
hide

JD Supra provides users with access to its legal industry publishing services (the "Service") through its website (the "Website") as well as through other sources. Our policies with regard to data collection and use of personal information of users of the Service, regardless of the manner in which users access the Service, and visitors to the Website are set forth in this statement ("Policy"). By using the Service, you signify your acceptance of this Policy.

Information Collection and Use by JD Supra

JD Supra collects users' names, companies, titles, e-mail address and industry. JD Supra also tracks the pages that users visit, logs IP addresses and aggregates non-personally identifiable user data and browser type. This data is gathered using cookies and other technologies.

The information and data collected is used to authenticate users and to send notifications relating to the Service, including email alerts to which users have subscribed; to manage the Service and Website, to improve the Service and to customize the user's experience. This information is also provided to the authors of the content to give them insight into their readership and help them to improve their content, so that it is most useful for our users.

JD Supra does not sell, rent or otherwise provide your details to third parties, other than to the authors of the content on JD Supra.

If you prefer not to enable cookies, you may change your browser settings to disable cookies; however, please note that rejecting cookies while visiting the Website may result in certain parts of the Website not operating correctly or as efficiently as if cookies were allowed.

Email Choice/Opt-out

Users who opt in to receive emails may choose to no longer receive e-mail updates and newsletters by selecting the "opt-out of future email" option in the email they receive from JD Supra or in their JD Supra account management screen.

Security

JD Supra takes reasonable precautions to insure that user information is kept private. We restrict access to user information to those individuals who reasonably need access to perform their job functions, such as our third party email service, customer service personnel and technical staff. However, please note that no method of transmitting or storing data is completely secure and we cannot guarantee the security of user information. Unauthorized entry or use, hardware or software failure, and other factors may compromise the security of user information at any time.

If you have reason to believe that your interaction with us is no longer secure, you must immediately notify us of the problem by contacting us at info@jdsupra.com. In the unlikely event that we believe that the security of your user information in our possession or control may have been compromised, we may seek to notify you of that development and, if so, will endeavor to do so as promptly as practicable under the circumstances.

Sharing and Disclosure of Information JD Supra Collects

Except as otherwise described in this privacy statement, JD Supra will not disclose personal information to any third party unless we believe that disclosure is necessary to: (1) comply with applicable laws; (2) respond to governmental inquiries or requests; (3) comply with valid legal process; (4) protect the rights, privacy, safety or property of JD Supra, users of the Service, Website visitors or the public; (5) permit us to pursue available remedies or limit the damages that we may sustain; and (6) enforce our Terms & Conditions of Use.

In the event there is a change in the corporate structure of JD Supra such as, but not limited to, merger, consolidation, sale, liquidation or transfer of substantial assets, JD Supra may, in its sole discretion, transfer, sell or assign information collected on and through the Service to one or more affiliated or unaffiliated third parties.

Links to Other Websites

This Website and the Service may contain links to other websites. The operator of such other websites may collect information about you, including through cookies or other technologies. If you are using the Service through the Website and link to another site, you will leave the Website and this Policy will not apply to your use of and activity on those other sites. We encourage you to read the legal notices posted on those sites, including their privacy policies. We shall have no responsibility or liability for your visitation to, and the data collection and use practices of, such other sites. This Policy applies solely to the information collected in connection with your use of this Website and does not apply to any practices conducted offline or in connection with any other websites.

Changes in Our Privacy Policy

We reserve the right to change this Policy at any time. Please refer to the date at the top of this page to determine when this Policy was last revised. Any changes to our privacy policy will become effective upon posting of the revised policy on the Website. By continuing to use the Service or Website following such changes, you will be deemed to have agreed to such changes. If you do not agree with the terms of this Policy, as it may be amended from time to time, in whole or part, please do not continue using the Service or the Website.

Contacting JD Supra

If you have any questions about this privacy statement, the practices of this site, your dealings with this Web site, or if you would like to change any of the information you have provided to us, please contact us at: info@jdsupra.com.

- hide
*With LinkedIn, you don't need to create a separate login to manage your free JD Supra account, and we can make suggestions based on your needs and interests. We will not post anything on LinkedIn in your name. Or, sign up using your email address.
Feedback? Tell us what you think of the new jdsupra.com!