At the Legal Marketing Technology Conference/West in San Francisco Thursday, I spoke on a panel about blogging, social media and online marketing for small firms and solo attorneys. As a self-proclaimed “reluctant blogger” who used to cringe at marketing, I was happy to share some of the reasons why I’ve embraced social media and what I’ve learned since starting a business in the legal industry. I also felt fortunate to speak with the two other panelists, who were terrific. What follows are some of their key take-aways and a few points that I made, which I hope will help other attorneys build their practice and strengthen their network.
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