Brand Owners—Get Ready for gTLDs

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gTLDs-domain names ending in a “generic” term such as .fashion or .style instead of the current .com, .net, .org, etc.—have been in the news for quite a while. Now, it appears that the very first batch of gTLDs will start to roll out sometime after April 23, 2013. As a brand owner, that means you can wait, right? No. You should prepare yourself now.

The gTLDs that have been applied for have already been published. The applied for gTLDs contain famous brands such as Bentley, Canon, Delta, NBA, etc. They also contain generic terms such Law, Store, Style, Sucks, etc...

Please see full alert below for more information.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Buchalter Nemer | Attorney Advertising

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