Brand Protection in High Exposure Litigation: Winning in the Court of Public Opinion

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Consumer facing companies underatnd that brand protection is mission critical activity. A company's brand is its promise to consumers on issues such as health, safety, quality and integrity. Certain litigation can destroy even the stongest of brands. Recongnizing and managing through such actions requires an interdisciponary skill set. This article addresses major considerations and practices for dealing with such matters.

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Published In: Alternative Dispute Resolution (ADR) Updates, Civil Procedure Updates, Civil Remedies Updates, Toxic Torts Updates, Business Torts Updates

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Scott O'Connell | Attorney Advertising

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