Brilliant Trademark Advice or Baloney?

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A few bits of trademark advice recently passed across my screen from The Marketing Blog: Turning Entrepreneurs Into Marketers -- advice that I believe deserves some friendly comment and critique, leaving you to decide whether any of it rises to the level of brilliant trademark advice or sinks to the level of trademark baloney:

"Trademark as you go. Don’t wait until you have a bunch of stuff to trademark before you decide to move on it."

"By seeking to protect something with a trademark, you’re also taking on some obligations. One of which is an obligation to police the market for competing trademarks that might be problematic."

"A trademark doesn’t act as a shield as much as a sword. It doesn’t actively protect you against much of anything."

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Published In: Intellectual Property Updates

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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