Most of us begin 2013 with hopes and plans for a big year in terms of generating new business, more revenue and greater profit. With that however, comes the unavoidable task of determining how much should be allocated for the law firm’s marketing function.
There are several ways to answer this, the most common being the standard 2-5% of the firm’s anticipated revenue. However, much more effective is to take a task approach in which the firm’s marketing budget becomes a function of its objectives.
In taking such an approach, it is important that several difficult questions be addressed...
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