Building and Protecting Your Association’s Brand in Social Media: Managing the Legal Pitfalls


In this presentation:

- Social Media – Everywhere

- How Does Social Media Work for You?

- When Social Media Works against You

- Laws – Evolving

- Defamation

- Intellectual Property: The Basics

- Why Does IP Ownership Matter?

- Network Operator Rules for IP: Consider this before You Post

- Trademarks

- Copyrights

- The Pinterest Question: “But, What about Fair Use?”

- Argh, so many Copyright Rules. (Nope. Just 3.)

- The Quiet Rights: Publicity and Invasion of Privacy

- Trade Secret

- Protecting Your IP on Social Media

- Obtaining Ownership of IP

- Misleading Advertising

- Privacy

- Limit Apparent Authority and Protect Corporate Identity

- Considerations for Developing Social Media Policy

- Catch-all Disclaimer

- Questions?

- Excerpt from: The Quiet Rights: Publicity and Invasion of Privacy:

- Publicity: celebrities/privacy: the “hoi polloi.”

- Triggered by commercial use, broadly interpreted.

- Applies to uses on social media.

- Layered underneath copyright protection.

- Always get written releases from photo subjects, even if you have copyright permission to use the photo.

- (We’ll talk about personal privacy and related trade practice later.)

Please see full presentation below for more information.

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Topics:  Advertising, Brand, Copyright, Defamation, Disclaimers, DMCA, Facebook, Fair Use, Instagram, Invasion of Privacy, Photographs, Pinterest, Right of Publicity, Social Media, Social Media Policy, Trade Secrets, Trademarks, Twitter

Published In: Communications & Media Updates, Intellectual Property Updates, Privacy Updates

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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