Business Development: Setting Your Sights on 2013


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3 Ways to Beat Procrastination and Start Planning for the New Year

The holiday season is in full swing, and 2013 is close behind. Do you have a strategic business plan in place for the new year? Do you even have a meeting scheduled in January?

Often law firms will manage for the current quarter with little consideration for the new fiscal year to follow. Doing this, though, leads to business uncertainty. Firms wonder:

Are we hitting our goals?

Are we all on the same page?

Delaying the inevitable is not just a product of laziness, rather procrastination. Firms put planning aside simply because they don't have the time, resources, or patience to plan for the future. But guess what? Your competitors are anything but procrastinators.

Also read: A Career Strategy with a Big Payoff

Here are some ways to beat the urge to procrastinate.

1. Stop complacency.

Things may be going well for you now, but what does the future hold? Perhaps your competitors are a step ahead of you, mapping out ways to steal your clients and gain market share. Tell yourself - over and over. Tell yourself that if you don't step up your game, you could find out the hard way that your firms is vulnerable to others who plan and execute better than you.

2. Focus.

Think about what you want to do in life, and who you want to be. Many firms miss their mark because their management team doesn't focus enough on individual objectives beyond the company's goals. If your people are not clear on who they want to be and what motivates them to contribute, the results will suffer and you will likely wander off course.

3. Prioritize.

If you don't start prioritizing strategic planning you will forever be letting the firm run you. The sooner you make your strategy and alignment a priority, the sooner you'll achieve goals effectively. Drive the process by:

  1. Planning retreat in the new year.
  2. Hire a business development lawyer coach. You need methodology and objectivity. A good facilitator can provide both of these things and is well worth the money.

Execute on these actions and kick start your business in the new year!

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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