The California Court of Appeal has held that California’s
anti-spam statute (1) is not pre-empted by the federal
CAN-SPAM Act, and (2) that it imposes strict liability for
anyone who advertises in a commercial e-mail that violates
the California statute, whether or not such advertiser has
knowledge of the violation.
The plaintiff in Hypertouch, Inc. v. ValueClick, Inc., provides
e-mail service to about 100 customers inside and outside
California. Hypertouch filed suit against defendants
ValueClick, various ValueClick subsidiaries and PrimaryAds,
claiming that they violated Cal. Bus. & Prof. Code §
17529.5(a) which provides:
It is unlawful for any person or entity to advertise in
a commercial e-mail advertisement either sent from
California or sent to a California electronic mail address
under any of the following circumstances...
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