The state of California is, once again, at the forefront of American privacy rights legislation with new legislation aimed at providing internet users with a method to prevent the collection and use of certain personal information, including personal identifiers, and online search and browsing habits. The new legislation, S.B. 761, was introduced by Sen. Alan Lowenthal (D-Long Beach) and mirrors the federal Do Not Track legislation introduced by Rep. Jackie Speier (D-CA) in February 2011. Interest in Do Not Track legislation increased after the Federal Trade Commission issued a report in December backing the concept.
The legislation would require the California Attorney General, in consultation with the California Office of Privacy Protection, to issue regulations, no later than July 1, 2012, requiring companies doing business in California to provide internet consumers with a method to opt out of the collection or use of any "covered information."
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