David Ortiz, known affectionately as “Big Papi,” is larger than life. As a clutch hitter for the Boston Red Sox, Ortiz’s swing is only matched by his big, friendly personality — both of which have served him well.
With a reported $5 million in commercial endorsements, his brand relationships are as varied as JetBlue airline, Vitamin Water makers Glaceau and food company Wise Snacks.
Originally published in the Chicago Daily Law Bulletin May 2014.
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