Can a selfie change the rules of the commercial speech game?

more+
less-

David Ortiz, known affectionately as “Big Papi,” is larger than life. As a clutch hitter for the Boston Red Sox, Ortiz’s swing is only matched by his big, friendly personality — both of which have served him well.

With a reported $5 million in commercial endorsements, his brand relationships are as varied as JetBlue airline, Vitamin Water makers Glaceau and food company Wise Snacks.

Originally published in the Chicago Daily Law Bulletin May 2014.

Please see full alert below for more information.

LOADING PDF: If there are any problems, click here to download the file.

Topics:  Celebrity Endorsements, David Ortiz, First Amendment, Marketing, Right of Publicity

Published In: Art, Entertainment & Sports Updates, Communications & Media Updates, Constitutional Law Updates, Science, Computers & Technology Updates

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Loeb & Loeb LLP | Attorney Advertising

Don't miss a thing! Build a custom news brief:

Read fresh new writing on compliance, cybersecurity, Dodd-Frank, whistleblowers, social media, hiring & firing, patent reform, the NLRB, Obamacare, the SEC…

…or whatever matters the most to you. Follow authors, firms, and topics on JD Supra.

Create your news brief now - it's free and easy »