David Ortiz, known affectionately as “Big Papi,” is larger than life. As a clutch hitter for the Boston Red Sox, Ortiz’s swing is only matched by his big, friendly personality — both of which have served him well.
With a reported $5 million in commercial endorsements, his brand relationships are as varied as JetBlue airline, Vitamin Water makers Glaceau and food company Wise Snacks.
Originally published in the Chicago Daily Law Bulletin May 2014.
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Topics: Celebrity Endorsements, David Ortiz, First Amendment, Marketing, Right of Publicity
Published In: Art, Entertainment & Sports Updates, Communications & Media Updates, Constitutional Law Updates, Science, Computers & Technology Updates
DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.
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