The easiest way to think of Instant Sponsor is as the eBay of sports advertising but without the second-hand merchandise and garage sale leftovers.
The California-based company runs an online auction platform that sells short-term, limited or highly defined sponsorship packages to the highest bidder, enabling brands to capitalize on specific high-visibility events, teams and athletes without the risk and the price tag usually associated with long-term advertising or endorsement contracts.
Originally published in Law Bulletin Publishing Company on June 14, 2014.
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