Can ad auction site take brands to the big leagues?

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Explore:  Auction Internet Websites

The easiest way to think of Instant Sponsor is as the eBay of sports advertising but without the second-hand merchandise and garage sale leftovers.

The California-based company runs an online auction platform that sells short-term, limited or highly defined sponsorship packages to the highest bidder, enabling brands to capitalize on specific high-visibility events, teams and athletes without the risk and the price tag usually associated with long-term advertising or endorsement contracts.

Originally published in Law Bulletin Publishing Company on June 14, 2014.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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