Canadian Marketing, Advertising & Regulatory Law Update


In This Issue:

- 1 Advertising Law News

- 21 Consumer Protection News

- 22 Social Media News

- 24 Focus on Food

- 30 Cosmetics/Drugs/Product Safety/Regulatory

- 32 Quebec News

- 33 Privacy News

- 37 Professional News and Practice Overview

- Excerpt from Advertising Law News:

Supreme Court of Canada: “Average Consumer” is “Credulous and Inexperienced”:

Bottom Line: Determining whether the general impression of your advertising is false or misleading can be tricky. For one thing, whose “general impression” is it that counts – the suspicious consumer or the credulous consumer? The Supreme Court of Canada (“SCC”) considered this exact issue in the context of the Quebec Consumer Protection Act (“CPA”) in its February 28, 2012 decision of Richard v. Time Inc., 2012 SCC 8. Surprising many, the SCC went for the latter standard – i.e., the “credulous consumer.”

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