"CANDY" Crushed


From taxi cabs, to subways, to airplanes, to your dinner table, it was virtually impossible to avoid “Candy Crush Saga” in 2013. With over a half billion downloads on Facebook and mobile devices, Candy Crush was the year’s most downloaded gaming app.

However, Candy Crush and its owner Kings have also received publicity for another reason. Perhaps due to the overwhelming success of Candy Crush, in February 2013, Kings attempted to register the term “CANDY” as a standard character mark in the United States – a bold brand protection move that, paradoxically, may have harmed the brand by earning the company a negative reputation as a “trademark bully.”

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Topics:  Mobile Apps, Trademark Bullying, Trademark Litigation, Trademarks

Published In: Communications & Media Updates, Intellectual Property Updates

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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