Change Is In The Air


"Change is Natural and Good"

A good friend, Mimi Donaldson (author of the book Necessary Roughness: New Rules for the Contact Sport of Life) recently wrote a blog post on the topic of organizational change. To quote her: "Change is natural and good, but nothing is as upsetting to your people as change. Managing change means managing people's fear... People naturally resist a change because of a fear of the unknown or an expectation of loss. As a leader, you need to address the resistance from two aspects: how they perceive the change, and how well you can equip them to deal with the change."

Adapting to Change

In the current law firm world, everyone, lawyers and staff, are affected by the ongoing transformation in client expectations and legal service delivery. As the legal profession continues to contend with everything from layoffs to fee pressures, upheaval is the "new normal." The world many firms previously knew is gone. Adapting to that change in order to stay competitive, to thrive in the "new normal," is essential in 2012 and beyond.

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Published In: Firm Marketing Updates, Professional Practice Updates

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Ed Poll, LawBiz | Attorney Advertising

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