Chasing The Competition


Every day we see it. On the TV screen and the billboards, MCI and Sprint are challenging America to save money by switching from AT&T. Coke and Pepsi challenge each other in taste tests and car manufacturers challenge the effectiveness of each other’s products. So, the question is can "in your face advertising" be utilized by network marketing companies and their distributors in chasing after competitors? Can network marketing distributors use a competitors trademark in comparing the relative qualities of competitive goods or services without running afoul of trademark laws or unfair competition laws?

LOADING PDF: If there are any problems, click here to download the file.

Reporters on Deadline


Welcome to MLM Legal - a valuable resource to the Multi-Level Marketing and Direct Sales Industry. ... View Profile »

Follow Babener & Associates: