FTC v. Rexall Sundown, Inc., Case No. 00-7013-CIV-MARTINEZ (S.D. Florida 2000)

Claims that products treat maladies or their symptoms must be substantiated by reliable scientific evidence.

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Rexall Sundown produced and sold Cellasene, a product advertised as a "clinically researched formula" which eliminated cellulite without changes to diet or exercise. The recommended eight-week course of Cellasene sold for $180 - $240. The FDA brought suit, claiming that Rexall Sundown was engaging in deceptive or misleading business practices.

Full case and case summary also available online at: http://www.mlmlegal.com/legal-cases/FTC_v_RexallSundownInc.php

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Topics:  Efficacy Claims, FTC, Marketing

Published In: Civil Procedure Updates, MLM / Direct Sales Updates, MLM Consulting / Network Marketing Updates

Reference Info:Federal, 11th Circuit, Florida | United States

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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