Within a few months, Internet domain names will explode with the creation of hundreds of new top-level domains worldwide. Brand owners therefore need to prevent their trademarks from getting burned in that explosion. A new trademark protection procedure for doing so opens up today, Tuesday, March 26, 2013.
ICANN, the Internet domain name authority, has been working for several years to allow many new generic top-level domains. The new domains, now in the final approval process, will include new international domains in non-Western alphabets, branded domains (dot-brand), and new generic domains like dot-auto and dotbank.
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