When I coach lawyers, I urge them to offer something of value to a client at no charge. A construction lawyer I coach did that and spent a full day on three complicated construction projects his client was building. That time deepened the relationship with that client.

If you are looking for ideas on what you might do, here are some examples of things I did years ago:

• One of my most important clients was a very successful family owned business in the construction and energy businesses. I learned they met quarterly for strategy sessions.