17 million people watched the October 23rd premiere of the 7th season of The Walking Dead.

Although the show is wildly popular because of its writing and its character development, it’s safe to say that it’s also a huge hit because, well, zombies.

Zombies may not be the biggest threat facing our friends on TWD at the moment, but it turns out that zombie-thinking IS the biggest threat facing our content marketing efforts in the legal industry.

That might sound extremely dire, but hear me out – as we look at the saturation point we’re reaching with content (both in and outside the legal industry) and we look at the lack of care a lot of us are giving to the details over the tools and the shiny new thing, we’re just blindly producing more and more and more and more, adding more noise (as Adrian Lurssen would say).

I read an excellent piece this afternoon from The Content Strategist, looking at the zombiefication of the content marketing industry in general, and the three traits we’ll need in 2017 in order to be successful. I know many lawyers (and even marketing professionals) who will read that and think “well, that doesn’t apply to me, since we’re in a specialized profession, not the content marketing industry.” But I promise you, it very much DOES apply in our industry, and I’ll explain how.

Continue reading: http://www.zenlegalnetworking.com/2017/01/combatting-the-zombiefication-of-legal-content-marketing-with-breakthrough-storytelling/