James & Rodney Tolleson owned several businesses that sold memberships in various schemes. Potential buyers were recruited with ambiguous letters to attend secretly orchestrated sales events attended largely by shills who would feign enthusiasm according to a script. The recruits were then flown to vacation destinations and exposed to feigned signs of wealth such as leased expensive automobiles and vicarious displays of cash. The money of those who signed up was routed through a series of companies with identical names, but ended up in the hands of the Tollesons. The Pennsylvania Attorney General brought suit against the Tollesons for engaging in deceptive business practices.

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