Company’s Direct IPOs: Should You Take the DIY Route?


Company’s Direct IPOs: Should You Take the DIY Route?

by Dan Brecher on August 22, 2013

Most companies that undertake an initial public offering (IPO) partner with an investment bank to serve as an underwriter. The role of the underwriter includes helping to establish the initial share price and the public market, as well as seeking to interest analysts to follow the stock.

In the midst of the growing crowdfunding buzz, direct public offerings (DPO) have

recently come back into vogue. In a Do-It-Yourself (DIY) DPO, the business sells shares

directly to the public without using an investment bank as the middleman. Purchasers

may include friends, family, customers, employees and other third parties. Well-known

companies that have used direct public offerings include ice-cream giant Ben & Jerry’s

and organic macaroni and cheese maker Annie’s Homegrown.

LOADING PDF: If there are any problems, click here to download the file.