IP Strategists are a new breed of patent professionals. In contrast a traditional patent attorney role, an IP Strategist focuses not on the patentability of the invention and in reaching a successful endpoint to the patenting process. An IP Strategist instead focuses first on the business goals of the client. In this framework, if a patent indeed supports the client's business goals, the IP Strategist will work with them to effect cost appropriate patent protection. But, if a patent will not align with their articulated business strategy, the IP Strategist will recommend that the client pass on filing for protection.