Consumer Protection Advisory: FTC Alleges Some "Green" Marketing Claims Are Dirty

more+
less-

In the words of the Federal Trade Commission (FTC), there has been a “virtual tsunami of environmental marketing” in the past few years. “Green” marketing, or the marketing of products that are presumed to be environmentally safe and sustainable, has become a core part of business strategy for many companies. But failure to comply with the FTC’s consumer protection rules regarding green marketing claims can result in civil prosecution, consumer lawsuits, and the potential loss of any competitive advantage initially gained from such claims.

Please see full advisory for more information.

LOADING PDF: If there are any problems, click here to download the file.


DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Mintz Levin | Attorney Advertising

Written by:

more+
less-

Mintz Levin on:

Reporters on Deadline

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:

Sign up to create your digest using LinkedIn*

*With LinkedIn, you don't need to create a separate login to manage your free JD Supra account, and we can make suggestions based on your needs and interests. We will not post anything on LinkedIn in your name. Or, sign up using your email address.
×
Loading...
×
×