Consumer Protection Advisory: FTC Alleges Some "Green" Marketing Claims Are Dirty

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In the words of the Federal Trade Commission (FTC), there has been a “virtual tsunami of environmental marketing” in the past few years. “Green” marketing, or the marketing of products that are presumed to be environmentally safe and sustainable, has become a core part of business strategy for many companies. But failure to comply with the FTC’s consumer protection rules regarding green marketing claims can result in civil prosecution, consumer lawsuits, and the potential loss of any competitive advantage initially gained from such claims.

Please see full advisory for more information.

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Published In: Antitrust & Trade Regulation Updates, Consumer Protection Updates, Environmental Updates

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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