Last Friday, I attended the 2011 Continuing Marketing Education program hosted by the Legal Marketing Association’s Los Angeles chapter. I was on the planning committee and sponsored the day-long event at the Beverly Hills Hotel. The theme of the event centered around attracting and retaining clients and the sessions focused on client service, business development, public relations and technology, including social media.
We were also treated to a presentation by Simon Mainwaring, who gave us insight to what consumer products and services companies are doing to attract customers. He said that we have never been in a more combative climate in terms of competition with other companies. And, as a result of social media, we can all take advantage of the resources that will help us to better compete.
In what seems like a breakdown in our society, education system, political structure and economy, Simon reminded us that customers truly want a better world, not just better widgets. And, he uses his latest book “We First” to discuss how to use social media to build consumer goodwill, loyalty and profit while driving sustainable change in the business world.
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