Copying the Place for Fun in Our Life – the Mall of America

more+
less-
more+
less-
Explore:  China Theft

Once again, a story from China suggests that imitation is the highest form of flattery.  First, it was copying Apple stores.  Now, it’s copying for an entire mall – and the most well-known American mall of all at that, the Mall of America.   Well, at least the logo and creative.  The Chinese mall appears to still be under construction, but if it is a copy of the entire mall, then I am sure the warmongers will come out requesting a swift response to this usurpation of American values and capitalism.  You cannot steal what Americans value – America’s preeminent shopping venue for products made in China!

Photos appeared yesterday on the interweb of a Tianmen mall using the Mall of America’s logo and creative (with a few very subtle differences in the star’s colors), rebranded just a few months ago by Minnesota-based Duffy & Partners group.  I wonder whether the whole mall, which appears to be under construction, mimics the Mall of America’s layout as well.  Check this out…

Mall of Tianmen

Mall of America

In a time where “thinking locally” is trendy, this is just one more example why it is more important than ever to think globally about your IP strategy.

Written by:

Published In:

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Winthrop & Weinstine, P.A. | Attorney Advertising

Don't miss a thing! Build a custom news brief:

Read fresh new writing on compliance, cybersecurity, Dodd-Frank, whistleblowers, social media, hiring & firing, patent reform, the NLRB, Obamacare, the SEC…

…or whatever matters the most to you. Follow authors, firms, and topics on JD Supra.

Create your news brief now - it's free and easy »

All the intelligence you need, in one easy email:

Great! Your first step to building an email digest of JD Supra authors and topics. Log in with LinkedIn so we can start sending your digest...

Sign up for your custom alerts now, using LinkedIn ›

* With LinkedIn, you don't need to create a separate login to manage your free JD Supra account, and we can make suggestions based on your needs and interests. We will not post anything on LinkedIn in your name.
×
Loading...
×