Copying the Place for Fun in Our Life – the Mall of America


Once again, a story from China suggests that imitation is the highest form of flattery.  First, it was copying Apple stores.  Now, it’s copying for an entire mall – and the most well-known American mall of all at that, the Mall of America.   Well, at least the logo and creative.  The Chinese mall appears to still be under construction, but if it is a copy of the entire mall, then I am sure the warmongers will come out requesting a swift response to this usurpation of American values and capitalism.  You cannot steal what Americans value – America’s preeminent shopping venue for products made in China!

Photos appeared yesterday on the interweb of a Tianmen mall using the Mall of America’s logo and creative (with a few very subtle differences in the star’s colors), rebranded just a few months ago by Minnesota-based Duffy & Partners group.  I wonder whether the whole mall, which appears to be under construction, mimics the Mall of America’s layout as well.  Check this out…

Mall of Tianmen

Mall of America

In a time where “thinking locally” is trendy, this is just one more example why it is more important than ever to think globally about your IP strategy.

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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