Corporate sustainability and social entrepreneurship are the driving forces behind an increasing number of business decisions made on a daily basis. They represent a growing trend that melds traditional corporate purpose, i.e. maximizing shareholder value, with a desire to do good for the community and the planet.
In broad terms, corporate sustainability refers to the pursuit of business growth through investment in social or environmental initiatives. Social entrepreneurship can be viewed as the effort to apply business tools to achieve social good.
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