Crack Pie, Compost Cookie, and Other Delicious Trademark Registrations


On a recent trip to New York City, I found myself at the infamous Momofuku Milk Bar selecting some interesting delicacies. For anyone who hasn’t been, Momofuku Milk Bar can best be described as a bakery, but it’s unlike any bakery I have ever been to, and you’re talking to one lady who loves baked goods. Let us not forget that my formative years were spent in the back of a bakery filling donuts with buttercream to earn a little pocket money on Saturday mornings in high school. I digress.

Instead of a well-lit store front with numerous display cases and a dispenser spitting paper numbers into eager hands, I found myself in a nearly empty dark room lit only by dimmed mood lighting and a neon pink sign shouting MILK. The menu items are written on a chalkboard wall, and the biggest difference of all: a few of the menu items bore a ® or ™ symbol.

David Chang, chef/owner for the Momofuku chain has successfully registered the COMPOST COOKIE and CRACK PIE marks pertaining to menu items at the Milk Bar, and there is a registration pending for the CEREAL MILK mark. The Compost Cookie and Crack Pie are baked goods, while Cereal Milk is actually, wait for it, ice cream. I bet your rocky road is looking pretty lame right now compared to Cereal Milk ice cream.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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