On a recent trip to New York City, I found myself at the infamous Momofuku Milk Bar selecting some interesting delicacies. For anyone who hasn’t been, Momofuku Milk Bar can best be described as a bakery, but it’s unlike any bakery I have ever been to, and you’re talking to one lady who loves baked goods. Let us not forget that my formative years were spent in the back of a bakery filling donuts with buttercream to earn a little pocket money on Saturday mornings in high school. I digress.
Instead of a well-lit store front with numerous display cases and a dispenser spitting paper numbers into eager hands, I found myself in a nearly empty dark room lit only by dimmed mood lighting and a neon pink sign shouting MILK. The menu items are written on a chalkboard wall, and the biggest difference of all: a few of the menu items bore a ® or ™ symbol.
David Chang, chef/owner for the Momofuku chain has successfully registered the COMPOST COOKIE and CRACK PIE marks pertaining to menu items at the Milk Bar, and there is a registration pending for the CEREAL MILK mark. The Compost Cookie and Crack Pie are baked goods, while Cereal Milk is actually, wait for it, ice cream. I bet your rocky road is looking pretty lame right now compared to Cereal Milk ice cream.
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