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Credentialing Activity, Including Blogging, Big in Influencing in-House Counsel

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It’s no surprise that, above all, buyers of legal services most trust personal recommendations from their peers. Right behind that though, is blogging and other credentialing activities, which of course greatly influence those personal recommendations. In our brief interview at the Legal Marketing Technology Conference West, Greentarget‘s John Corey elaborates on these points.

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Published In: Law Firm Marketing Updates, Law Practice Products & Services Updates

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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