For crowdfunding to be successful, communities, whether local or national, must be involved. As a result, social media has become a critical component of crowdfunding. Indeed, one might wonder if the two are so intertwined as to be impossible to separate. Crowdfunding relies on people of shared interests supporting an entrepreneur, what better way to support than by publicizing a crowdfunding project to one’s community. But the benefit of social media also comes with a cost.
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