It is no surprise that tech startups face unique business challenges. The ease by which a company can establish an online presence, coupled with the fierce competition that accompanies such a dynamic business landscape, leads to difficulties in establishing a brand, marketing and selling products and retaining employees. Tech startups need to specifically consider the methods by which they will create a strong presence for their brand. At the same time, these companies need to also put their mind to attracting and retaining outstanding employees by promoting a respectful and transparent workplace culture. Tech startups seldom have the luxury of waiting for clients to come to them or for employees to simply subscribe to their models and must be creative in establishing an online and offline business strategy for attracting and retaining both customers and employees.
On August 22 - 24, the third annual Grow Conference (#Grow2012) comes to Vancouver, British Columbia. Located at the Vancouver Convention Centre, the conference will have more than 800 attendees who will be briefed by some of the most experienced tech startup entrepreneurs on the latest developments and issues facing tech startups.
The topics to be covered this year include:
• Develop your Customers Like you Develop your Product;
• UX + Lean = Awesome;
• How to Earn Customers for free;
• 10 Metrics you need to be tracking;
• Couples Counselling for Software Development;
• Scalable and Repeatable Business Models;
• How to Experiment your Way Out of Beta;
• Better Insights for Faster Growth; and
• Where to Look, When to Bite and When to Walk Away.
Whether you attend #Grow2012 or want to speak about some of these emerging topics, get in touch with me. FMC will also be tweeting at and about #Grow2012. Join @FMC_Technology on Twitter - looking forward to your comments!
Sam Khajeei is an associate in FMC's Vancouver office. He has experience working on a variety of corporate commercial transactions including private placements, mergers and acquisitions, reorganizations, due diligence, corporate governance and contractual and policy drafting.