he Court of Appeals held that the activities of Dare to Be Great constituted false and misleading trade practices under Kentucky Law. The court stressed that the motivational tapes, the company's product, were only incidental to the program whose chief function was to provide a claim of legitimacy for the recruitment of others to sell additional distributorships. An injunction was the proper remedy for the conduct of Dare.

The full case is also available at: http://www.mlmlegal.com/legal-cases/DaretobeGreat_v_Kentucky.php