De-Optimizing Your Firm’s Website for Search Engine Placement

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What started out as a fairly slow year in the world of search engine changes rapidly changed this summer as Google updated their algorithm and made some of the most significant changes in recent history. Last week, we talked about link building, but this week we are back to discussing your law firm’s website.

Onsite SEO is something that doesn’t often change. Your law firm’s website needs to grow by adding new content and building new pages. But SEO “changes” can be done with less frequency. In fact, if a company is proposing monthly changes to your website and meta data, you can assume they stopped all continuing education around 1999.

We do quarterly reviews, which generally include a few minor changes, a meta description update (which is more about conversion than ranking improvement) and another look at any keyword opportunities we might be missing. If your website was optimized more than a year ago, it probably needs an updated look at its keyword usage...CONTINUED READING

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Published In: Firm Marketing Updates, Professional Practice Updates

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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