In August 2008 the Consumer Product Safety Improvement Act (“CPSIA”) became law, imposing sweeping changes in consumer product regulatory requirements and beefing up enforcement tools to enhance product safety. Section 212 of the CPSIA requires the U.S. Consumer Product Safety Commission (“CPSC”) to create and implement on its web site, a publicly searchable database of consumer product incident reports. The CPSC seeks comments about the database from all stakeholders by January 29, 2010. “SaferProducts.gov” to Be Hyped with National Public Awareness Campaign According to the CPSC’s September 2009 Report to Congress,

“SaferProducts.gov will be a new Web site, a public portal, that will revolutionize the way CPSC interacts with the public and its industry partners by increasing transparency and openness.” The database “will be a single central location where consumers can go to report product safety incidents, and to search for prior incidents and recalls on products they own, or may be thinking about buying,” says the Report. The web site will go public on March 11, 2011, with a coordinated national multimedia public awareness campaign to command attention.