“Whatever happened to just being a great lawyer?” is the rallying cry of those averse to strategic legal marketing. The thing is, being a great lawyer just gets you in the door. As Hewlett Packard Deputy General Counsel and Vice President, Global Government Affairs Gregg Melinson explains at the Legal Marketing Technology Conference West, the key to differentiating is getting as close to your clients’ business is possible.
Published In: Law Firm Marketing Updates
DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.
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