Developing a Business Strategy that Deters Counterfeiters

Monica Riva Talley, director at the intellectual property law firm Sterne, Kessler, Goldstein & Fox P.L.L.C., discusses how to effectively develop a business strategy that deters counterfeiters. Through five critical steps, learn how brands can protect both their reputations and bottom lines through a targeted marketing, strategic, and legal approach.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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