Digital Risk: All the Stuff You Never Thought About

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This is an excerpt from the 2012 SXSW Interactive Panel "Data Breaches: Taking the Bull By the Horns," which highlights the critical, but often unforgotten legal points that should be undertaken when an IT security breach occurs.

Over the past year, 90% of businesses have been hit by at least one IT security breach. What does this mean? Businesses should consider breaches a statistical certainty and be prepared. Breaches are not the only thing to worry about–most security incidents are not cyber-attacks, but process or other non-hacker issues, like employee activities outside the firm. And it’s not just an IT problem. The manner in how breaches occur, how companies respond and ensuing media coverage can destroy a brand, impacting the whole business. Today, leaders must know about technologies that enable companies to quickly respond and protect customers, plus communication techniques to ensure their brand weathers the storm.

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